Employ a Blog Posting Service to Increase Website Visitors
Not seeing the number of “hits” you’d like to for your business website? Chances are your website is not ranking well with search engines like Google, Yahoo and others. These search engines place great value on fresh and updated content and inbound links. Fresh content can be in any of a number of forms but a web log, or “blog” as they are commonly referred to, is most effective. Using a backlink tracker to determine your inbound links are still “live” and accessible is something you should consider as well and use link tracking software to make sure your links keep new ones coming
Updated web content grabs a Search Engine’s Attention
Search Engines use “bots” or “spiders” – web crawling code entities that “read” over the content of every single page on the web. SEO, or search engine optimization, is the process of tailoring your website so that these bots view it more favourably and put in a good word, if you will, for the site when they return to the search engine’s mainframe.
Search engines like you = they place you higher in the SERPS (search engine result pages) = more visitors are directed to YOUR website – it’s that simple, and it IS a big deal.
Your website may be optimized with the right keywords and phrases, but it can become stale in the eyes of the search engines without a regular infusion of new and different content that may or may not use the same keywords.
Now, no one’s going to suggest you rewrite portions of your website periodically, but what you can do is allow a blog to provide your website with the fresh content the search bots are looking for. However, for some business owners or managers the blogging process is too difficult, awkward, or even time-consuming. With a reliable blog posting service, however, you can still help yourself to the benefits blog content will bring to your online business presence.
The articles you submit to the service will then be submitted to blogs they have determined are going to:
A – accept and publish the article with a receipt verifying the submission and publishing, and
B – give it sufficient visibility to web traffic looking for information on that subject.
They will also put in place a number of links to web pages of your choosing, which leads to the next part of the argument for using a quality blog posting service.
Link Tracking Software means keeping tabs on your Valuable Inbound Links
After months of regular blogging it becomes nearly impossible to keep on top of the links you’ve established by memory alone. A backlink tracker can often be included in your web hosting package and with it you can see to it your inbound links are active and offer quick access to your business’ home page. This is particularly important to most business owners when they are trusting in reciprocal links – links established with other businesses through their content as well, and where there should be mutual benefit for both parties.
Being able to quickly and conclusively determine whether or not your links are live should be a welcome convenience for any business owner with a concern for maintaining and improving his or her search engine rankings. Again, major search engines place great value on inbound links, but links that are no longer live will not be recognized by them and are thus providing you with little to no benefit. Use link tracking software to analyze the status of each and make sure your link network is optimized.
Web hosting providers often offer a proven-effective and easy-to-use backlink tracker program with their web hosting packages, and can assist you with getting your blog “out there” with a blog posting service as well.
